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Cosmetics are always evolving, so along with new products, for the coming year, we can talk about real skincare trends that will guide the way we treat our skin.

2023 beauty trends according to Pinterest

Thanks to the preferences expressed by its users, Pinterest always manages to anticipate trends, which it encapsulates in the Pinterest Predicts report to foretell everything in the beauty world that will become quite desirable. For the beauty and wellness sector, the most popular searches are for scalp care to be given the same attention as facial skin. How? Through customized scalp therapy, which starts with massage and the application of specific products to re-oxygenate and exfoliate the area, which is also crucial for the well-being of hair. 2023 will be the year to practice liberating art that allows emotions to find their way to express themselves, such as expressive art, music therapy, therapeutic writing, and art journaling. This is a trend that will appeal especially to Millennials and Gen Z.

Skincare trends for 2023

Skinmalism: few products but good ones. What does the skin really need? In contrast to the Korean skincare routine that involves up to 11 steps and much layering of products, the skinmalism trend involves minimalist skincare with a few essential steps, natural ingredients, and environmentally sustainable formulas. A way not to overload the skin and avoid waste.

Pro-age: not new, but a growing trend. The approach to the passage of time as an evolution of one’s beauty and not to demonize aging, especially in social life. So the question to ask is not how can I rejuvenate but: how can I bring my years to their best?

Skinification: is the convergence of skincare and haircare through products suitable for face, scalp and hair care at the same time. This trend mirrors holistic self-care, an attention to oneself that does not leave out any part of the body. It was also discussed in the past about the fusion of skincare and make-up that together help achieve an authentic and natural idea of beauty, and at the same time simplify the beauty routine. Thanks to hybrid formulas that transform makeup bases into skincare-enriched skincare ingredients and vice versa with creams that become perfecters.

Cleanical Skincare: a word derived from clean + clinical, meaning skincare that combines environmentally and skin-clean formulas with a medical background, putting science at the service of cosmetics, thus ensuring high-performance solutions and truly visible results on the skin. Biotechnology, scientific innovation, and dermatology together make facial cosmetics more functional.

Skincare with a gentle approach. Facial care is increasingly focused on skin barrier repair and hydration. There is much more awareness of what the skin needs to stay healthy, especially to maintain its optimal balance, treating it with soft methods and gentle formulas. Many active ingredients, in fact, such as retinol, exfoliating acids, or vitamin C can weaken the skin if used too much. The skin barrier and ingredients such as ceramides and probiotics will increasingly take center stage.

Regeneration. This approach starts with the knowledge that skin knows and is a self-sustaining resource; you just need to know how to best support it. Have a skincare routine with gentle products enriched with botanical ingredients that stimulate all its functions and fit into maintaining its perfect balance, and in aesthetic medicine through treatments that focus on skin regeneration rather than fillers. In fact, regeneration stimulates the production of collagen and elastin, producing an endogenous improvement with a much more authentic effect.

The ingredient you won’t be able to live without: according to Beauty Pie’s annual report, chebula has risen to the top of skincare trends predicted for 2023, with an increase of more than 922 percent in Google searches. Yet few people really know about this active ingredient that comes from Ayurvedic rituals. Chebula comes from a tree called Terminalia chebula that grows mainly in Southeast Asia, Tibet, and India. It is there that it has built a solid reputation, used for millennia in Ayurvedic medicine. After being boiled and dried, this small green nut takes on a brown hue and is often consumed in powder form. Chebula, also known as haritaki, meaning “king of medicine,” has detoxifying and antioxidant benefits and boosts the body’s regeneration. It is found in powder form to be taken as a supplement, but some cosmetics brands have begun to include this anti-aging active ingredient in the composition of their products.

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